The Meme Machine by Susan Blackmore
The Meme Machine by Susan Blackmore with Foreword by Richard Dawkins — Oxford University Press; 2000, 264 pages, ISBN 019286212X, also, hardcover: Oxford University Press, 1999, 264 pages, ISBN 0198503652.
This book is polemic with “The Selfish Gene” in terms that it shows how memes override our genetic-defined behavior. A good read if you want to clarify the memetic for yourself, although IMHO a little paranoid, I have to admit.