Cultural Software : A Theory of Ideology
Cultural Software : A Theory of Ideology by J.M. Balkin
This book is rather interesting in its source — Yale University. It completely explains ideology and propaganda in terms of memetics and argues that such an explanation overrides traditional explanations of these phenomena. For reference, G.W.Bush graduated from Yale Univeristy, and Condoleeza Rice was a professor there before joining the administration. See more on this book on the Yale site.