“The Greatest Vitamin in The World”: the Case Study
The Greatest Vitamin in The World
The page is extremely impressive… Ouch…
The picture of a bunch of pills that contain: Stress, Joint Pain, Diabetes, Cancer, Heart Diseasy, Cholesterol, Indigestion, Stroke, Depression, and Make Money!
Right before that a huge bottle of pills with a label: “Click Here to Order!”
Do you already have fun? Good!
Now the copy of the sales message. Quote: “us”, “clogged up”, “arteries”, “we do have a heart attack”, “get cancer”, …
Got the idea? You can get sick by just reading such an advertising. The anchor is extremely heavy, sharp, and evident, especially if you read my book “Disinfect your mind”
And once the anchor is in place, sure, you can order the stuff which saves your life (after the damage, the sales letter did) for mere … wait!… it’s worth $379, should sell at $150, and it costs you mere $48.60 ($39.95 + $8.65 S&H) And, of course, it’s “100% risk-free”.
Also, the author “educated thousands of doctors around the country” and he has a book that is backed up by “over 500 studies” He even used ~100 of those studies to create his vitamin,and that’s just “one bottle of vitamins, which is designed to nutritionally support the entire body”. Cool! No matter, man, woman, child, elderly, any specific illnesses, just one bottle full of the health and happiness… probably, for the seller.
Anchor: Fear of illness and death
Carrier: External: Internet, Embedded: profit — yes, the guy has an affiliate program
Claim: See above.
Disinfectant: See above.
I don’t list the name of the virus, because it’s actually a family of related viruses actively promoted and distributed by individual enterpreneurs in the supplement industry.