Book review: “All Marketers Are Liars”
All Marketers Are Liars: The power of telling authentic stories in a low-trust world by Seth Godin – Portfolio Hardcover, 2005, 208 p., ISBN 1-59184-100-3
An excellent book by one of the prominent authors in the marketing today. This book is interesting two-fold. First, it’s whole purpose is to explain you how to tell great stories with authentic feeling not necessary with regard to the reality and why are they so important. In our lingo, it would be “how to create efficient marketing mind viruses, when nobody trusts marketers anymore”. See the point? If you know how they’ll cheat you, it gives a certain advantage, right?
Even better, the book also swarms with examples of the mind viruses made by marketing (“great authentic stories and marketing successes” in Seth Godin’s language)
Worth reading whether you are trying to defend yourself against mind viruses, or create ones for others.