25 ways to win with people: How to make other feel like a million bucks by John C Maxwell and Les Parrott, Ph.D.
“25 ways to…” Many publishers believe that starting the title with a number helps. It feels like you get a choice and the topic is covered thoroughly – compare to “One Way to…”. It feels like something manageable – compare to “A Millions Ways to do…” It feels like something well defined and precise – compare to “Some Ways to…”
“Win with People” is the key anchor for social status, power and influence. Actually, it’s a very nice anchor, wouldn’t you want to win with people? I would. In fact, it almost got me. The problem is that the anchor does not have to match the content.
New York Time Best-Selling Author…” brings the social proof.
“Ph.D.” - nice touch. It’s amazing how much we don’t pay a sh*t about this stuff when facing a person, and how much we believe it when we see it in print. I can tell it from the first-hand experience - I have Ph.D., and that’s why I don’t mention it too often.
Now about the content. Here is the quote from the beginning: “If you try to practice the “ways” of winning with people that you are about to learn in the following chapters before you give serious attention to how you can be a winner yourself, you’ll be sorely disappointed.” Here we are. Paraphrasing the authors, if you are not a winner already, why do you think this book will help you?